Produced by Event Planet – a disruptive activation to create excitement for the world’s richest turf race ‘The Everest’ for naming right’s sponsor, TAB, during Sydney’s Everest Carnival.
A 12-piece dancing flash mob led the revelries from Bondi Beach, Hyde Park to Pitt Street Mall and ended at the Martin Place live site where the TAB consumer experiences were set.
Activations included The Everest ice mountain competition where prizes were frozen within and needed to be freed with a pick axe and the TAB Fantasy Race game where consumers had the chance to experience what it was like to be a jockey on one of the 12 horses lined up for the TAB Everest.
See all the action from the day in the highlights video below.
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