Workwear Industrial Brands Roadshow

We engaged Event Planet to help us with our brand relaunch roadshow across Australia in 5 cities! The Event Planet team helped make the event run smoothly, particularly with their support on hand at each event ensuring everything was well coordinated. As a result, the Event Planet team felt like an extended member of our team and were a delight to work with. We would gladly recommend Event Planet to others considering running a large scale event.

Event Brief

To design, manage and deliver a nationwide roadshow to relaunch the iconic industrial brands – KingGee and Hard Yakka to VIP clients.

The Result

Over a three week period, Event Planet produced nine events in five states for the Workwear Group as part of their Industrial Brands Roadshow.

The new marketing campaigns for each brand were launched to their internal and external customers in a series of ‘industrial’ style venues, setting the perfect backdrop. Workwear Group featured real tradesmen in their new campaign executions so the ‘models’ joined the roadshow to model the clothing lines to the guests.

Using real tradesman created a convivial atmosphere and brought an authenticity to the showcase. This allowed for meaningful interaction during the events with guests truly getting a feel for and an understanding of the practicality of the new designs and their innovative craftsmanship.

Event Planet’s meticulous planning ensured the smooth execution of all nine events and ultimately event success for Workwear Group.

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