A Tribute to Roger Federer, A Living Legend

Thanks again and it was, as always, fantastic to work with you and the team on this project!

Event Brief

To design and deliver a luxurious and glamorous event in celebration of Moet & Chandon brand ambassador, Roger Federer, and his successful career moments.


The Result

Hosted in the exclusive Chairman’s Villa at Crown Towers, Melbourne, guests were treated to a Moët Grand Vintage experience from start to finish. Upon arrival at the villa, handsome doormen dressed in elegant dark suits greeted guests and presented them with a glass of Moët Grand Vintage 2006. At this point, a butler mysteriously revealed a personalised gold key for each guest, presented on a black velvet cushion and under a gold cloche. What was this for?

Inside the villa, crystal vases filled with an abundance of cream florals scented the air. In each room there was a Möet vintage to be discovered and enjoyed complemented by a bespoke canape menu designed by No 8 restaurant head chef, John Lawson.

The Moët Grand Vintage 2006 Tasting Room featured a custom designed photography backdrop with hand-blown glass bubbles suspended amongst Moët Grand Vintage 2006 bottles. Working with renowned photographer Harold David Combs, this proved a popular and memorable photo opportunity with images instantly appearing on guests’ social media platforms.

MC Catriona Rowntree invited everyone to the Moët Grand Vintage 2004 Tasting Room where she was joined by the great Roger Federer for an intimate and insightful Q&A interview. Personal moments from his life, his relationship with Moët and, of course, his tennis career, were discussed with honesty – a once-in-a-lifetime opportunity and Moët Moment guests would never forget. The evening flowed to the villa’s grand hallway where guests viewed a curated gallery of custom made screens displaying portraits of Federer’s career highlights.

The additional highlight of the event was the Moët Grand Vintage 1988 Tasting Room, the showpiece of which was the ‘Moët Moment Vault’. All at once the purpose of the gold key gifted upon arrival became apparent. The number on the key corresponded to an individually numbered vault. When opened, it revealed a personalised bottle of Moët Grand Vintage 2006 to be taken home as a memento of the occasion.

subscribe to our enews

Subscribe for all the latest events, tips, theming ideas, venues, performances, stunts and surprises.