Tabcorp Spring Racing Birdcage Marquee

Thank you for your help in ensuring the Tabcorp Marquee was a stand out in the Birdcage Enclosure this year. The finer details such as The Daily Edited race book covers, Burch & Purchese sweet display and staff uniforms made the marquee extremely memorable. Your passion for the project was evident from start to finish and guests are still raving about their experience.

Event Brief

To design and activate Tabcorp’s Birdcage Marquee at the prestigious Melbourne Cup Carnival at Flemington for the seventh consecutive year. The challenge was to create and design a unique experience for returning guests that would be different to previous marquee designs.

The Result

The Tabcorp marquee was an inspiring space which excited guests and elevated the overall experience through colour, form and movement.

The interiors captured the euphoria of a ‘winning moment’ – the anticipation of the unknown, revealing a space of celebration with a pop of golden champagne, complemented by the classic beauty of the rose gardens.

The exterior of the marquee was a wall of florals featuring an abundance of blooms in deep magenta, red and pink with the gold Tabcorp logo nestled within. This proved to be an extremely popular backdrop for photography not just for the guests of the marquee but for all in the Birdcage enclosure.

A magenta carpet, gold walls and florals cascading from the ceiling, beckoned invited guests to enter the marquee and take the stairs to the main hospitality area. Every guest was gifted a navy blue leather race book cover as they arrived which they were able to have monogrammed with their initials by The Daily Edited on site.

A brass bar extended the length of the marquee, set against a navy blue backdrop with yet another abundant floral wall, from which rose inspired cocktails were prepared. Vintage G.H. Mumm flowed from a separate champagne bar and was a ‘sweet spot’ to display the magnificent dessert creations, including an edible garden, by acclaimed Melbourne pastry chef, Darren Purchese.

Opposite the bar area, a row of windows and high bar seating allowed guests a view of the track and the crowds below – the perfect vantage point for the all-important people watching.

As one would expect in the Tabcorp marquee, full viewing of the races was made possible with the installation of 23 TV screens and a ‘flutter’ made easy with seven electronic betting terminals and a live tote at the ready.

Throughout the day, superb cuisine was served including mouthwatering antipasti from the ‘Mozzarella Man’ who also provided some theatre as he stretched mozzarella before plating.

Melbourne chef, Adam D’Sylva, designed a menu especially for Tabcorp showcasing recipes from his upcoming restaurant venture Boca, as well as preparing and serving the crowd-pleasing cheese wheel pasta.

To add to the excitement on the day, Channel 7 racing filmed in the marquee during their live coverage of the major days and interviewed fashion and racing identities on site.

On Cup Day, we had a very special visit from Australian actress Rachel Griffiths and Melbourne Cup-winning jockey, Michelle Payne, who talked about their upcoming movie project ‘Ride like a girl’.

Get in touch to discuss elevating your next special event.

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