TAB Grab Activation

This is the funnest thing I have seen all carnival. As a punter I’ve had so much fun and I can’t believe I actually grabbed the $1,000 ticket!

Event Brief

To activate the TAB’s TAB Grab Activation across 4 race days at the Melbourne Cup Carnival at Flemington.

The Result

Complementing TAB’s latest spring campaign “It’s time to go shopping,”  Event Planet assisted with the roll-out of the TAB Grab activation. An oversized wind machine, shaped like a shopping bag was designed to ensure prime viewing pleasure.  It featured the TAB green colour outline with white handles and clear Perspex surrounds.

Placing a $10 Quaddie on the Flemington races was all it took to enter in the draw. 50 lucky guests drew the winning ticket each day and were invited to step inside. As they walked the green carpet, the TAB representatives explained the rules and then it was time to go shopping! Guests stepped into the machine with shopping bags and had the chance to grab up to $5,000 worth of TAB vouchers as they were blown around the machine.

Guests watched on as their fellow punters scrambled for the TAB vouchers as they flew around in front of them, laughing, taking photos and hashtagging #TABSpring. It was a very successful campaign and fun activation for everyone involved.

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