Seafolly Beach Club Launch

Just wanting to say a massive thank you to you and your team for pulling this event together. It was a huge success.

Event Brief

A true celebration of three Australian icons – Seafolly, Bondi Beach and the Australian summer!

And the first day of summer did not disappoint! Blue skies, warm weather and loads of beach goers ready to get involved!

Curious passers-by were invited by Seafolly ambassadors into ‘The Beach Club’ which was staged at the front of the Bondi Bathers Surf Life Saving Club, ensuring high foot traffic.

From here they could register for Seafolly’s new loyalty program via the concierge desk and experience all elements of the beach side activation in order to receive a beach bag full of Seafolly goodies.

Australian model and Seafolly brand ambassador ‘Elyse Knowles’ was on hand to welcome everyone, sign copies of her new book and be ready for a photo with the revellers.

Positioned on the balcony, the feature Revlon beauty salon gave consumers the opportunity to achieve the perfect sun-kissed look ready for their ultimate selfie with Elyse!

For additional photography on the day, a feature photo moment backdrop was styled using a white mesh screen with cascading painted palm frons and a beach inspired lounge placed in front surrounded by wicker baskets over-flowering with tropical fruits.

DJ Nicole set a cool summer vibe for the whole experience with some choosing to take full advantage of the setting by reclining in a deck chair under the thatched umbrellas and enjoying a cool spritz from the Seedlip feature bar – while watching the world walk by.

The activation created maximum content (with queues to experience!) and encouraged engagement with Seafolly’s social media platforms. With signing up the Seafolly Beach Club a pre-requisite to the experience, the results were instantly identified for the client.

Effective and bespoke brand activations are an Event Planet specialty. For more information click here and get in touch to discuss elevating your next brief.

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