Land Rover All-New Discovery Launch

The Event Planet team worked tirelessly in a matter of weeks to execute the Land Rover Discovery launch event at the Royal Sydney Yacht Squadron in Kirribilli and ensured everything from the production to the food and beverage was of an exceptional standard. The Jaguar Land Rover management team were all extremely impressed with the presentation of the car and the fantastic response we had from guests in attendance.

Event Brief

With sailing as one of Land Rovers brand and lifestyle programs, the 2016 Extreme Sailing Series, Sydney presented the perfect platform for Land Rover to launch their All-New Discovery. Hosted at the Royal Sydney Yacht Squadron it also provided an ideal venue for the launch with views spanning Sydney Harbour and the sailing action – both on and off the water.

Event Planet was briefed to create an exclusive preview of Land Rover’s All-New Discovery, including an onsite vehicle demonstration with the only one in Australia at the time!

The Result

The event was situated on the front deck of the Royal Sydney Yacht Squadron, where Event Planet delicately and precisely craned the car into place over four stories into the venue, to sit pride of place on the deck with the iconic harbour views setting the backdrop. The event was a cocktail format with furniture and floral arrangements reflecting the All-New Discovery DNA and over 200 guests enjoying canapes, drinks and the Summer atmosphere. Guests included media, dealers and VIP’s.

With a four week pre-production lead time, Event Planet successfully executed a seamless event working with logistical challenges of craning the vehicle in to place, as well as weather with one of Sydney’s iconic summer storms rolling in late in the night. Despite the complexities and constraints, the event was a sophisticated and stylish evening which generated excitement and news around the All-New Discovery.

Another outstanding event by the Event Planet team!

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