Event Planet designed and produced our exhibition stand that was beyond our expectations. Once again, it was the “stand out” at Steadfast. All I can say is that it was the best stand to date.
For the second consecutive year, Event Planet was delighted to be engaged to design, produce and manage the DUAL Australia Exhibition Stand at Steadfast Convention 2017. The objectives of the activation were to enhance the exposure of the DUAL brand and engage with new and old customers in a fun, relaxed, eye catching and novel design. Event Planet was invited to propose any design!
Event Planet responded with a ‘Safari Glam’ theme which provided a playful, relaxed environment for DUAL staff to engage with clients. This design represented the DUAL brand and its values. With two distinct areas, the stand captured the imagination of passers-by.
In the first section of the stand, guests were drawn to the glamorous interior right out of the golden age of safari, subtly reflective of a fabulous luxury hotel lobby. Eye catching banana leaf and zebra print wallpapers sat in the background and was finished with opulent touches of gold in the sconce lights, calico cream lounge furniture and feature gold palm trees. Vintage touches such as wicker peacock chairs, purposely placed binoculars and a brass telescope showed attention to detail, while jungle beats were played through the classic leather trimmed record player.
Moving into the second section of the stand, it was time to head out on safari! An original classic Land Rover Defender was parked in front of a black and white African landscape backdrop, giving the guests the feeling of being in Africa. Guests were able to sit in the back of the Defender prompting guests’ imaginations to run wild and provide an opportunity for business discussions.
To further enhance the guest experience, a large Python called “Brittany” and a mini saltwater crocodile made an appearance and certainly entertained guests, gaining attention and creating excitement ensuring that the DUAL stand was the most talked about amongst guests. The animals also provided guests with photo opportunities, which increased the brand exposure for DUAL.
Overall, Event Planet created a high quality exhibition activation, which fulfilled and exceeded the client objectives of being fun and relaxed, yet generating a high level of foot traffic and consumer engagement. The DUAL Australia Exhibition Stand was praised as the best on ground and the best to date!