The venue team were incredibly happy with both activations. It’s a great venue, brand and platform – recipe for success!
To create a consumer experience in the lead up to Christmas by way of yoga and brunch sessions aligned with the Veuve Clicquot brand’s venue takeover of Pontoon, St Kilda.
As part of Veuve Clicquot’s summer platform of brand activations, the Clicquot Summer House took up residence at Pontoon, St Kilda overlooking the iconic Melbourne beach.
It featured a two-month long promotion of the Veuve Clicquot brand as well as three ticketed consumer yoga and brunch sessions and a special event for influencers.
The sessions began with yoga instruction indoors and on the beach with branded yoga mats and towels provided for all participants.
Brunch followed in the restaurant hosted by Pontoon featuring healthy options such as honey coconut and goji berry granola pots with yoghurt to the decadent smoked salmon corn fritters and variety of breakfast pizzas.
In order to experience the innovative Veuve Clicquot product, guests could take part in the art of ‘Clicquology’ to create their perfect serve of Clicquot Rich, the champagne produced especially for cocktails. An interactive station provided guests with the opportunity to choose from a variety of fruit and vegetables to add some flavour to their champagne cocktail.
Event Planet managed all elements of the creative concept, event execution and production of branded materials for the consumer and influencer sessions ensuring visually beautiful events were delivered that reflected the Clicquot brand and provided plentiful social media opportunities for all in attendance to share.