Clicquot in the Snow has grown to become one of ‘must do’ events on the Snowy Mountains winter calendar that in turn supports local tourism and the hospitality industry. Managing an event in an alpine environment in winter has many challenges. With solid relationships, extensive planning and a well-resourced team, Event Planet’s Clicquot in the Snow, is a seamless activation.
To activate 32 individual events and activations across 7 days at the annual Clicquot in the Snow week in Thredbo. The event provided hosted and non-hosted guests with a unique winter experience.
Event Planet transformed and enhanced Thredbo’s picturesque mountain and village into a wash of Clicquot yellow. Market umbrellas, bean bags, skis and snow boards could be seen from the top to the bottom!
Guests were treated to branded gifts for that special touch; fluffy ear muffs, Clicquot yellow sunglasses, fluffy lanyards and lip balms. Event Planet provided a number of opportunities to experience the Veuve Clicquot lifestyle, both on-piste and off.
Activities that carried through from previous years, with a quirky new touch, included daily poolside Après Sessions complete with the Clicquot hot tub, on mountain brunch sessions, Veuve Clicquot matched degustation dinners, ski races and presentations, the snow picnic at Dead Horse Gap and the much anticipated Celebration Party. This year’s theme ‘Clicquot Alpine Lodge’ set with leather chesterfields, Clicquot yellow deer busts, pine trees and timber log side tables set the scene perfectly.
Inaugural events that Event Planet brought to the calendar included High Tea at Australia’s Highest Point ‘Eagles Nest’ and Clicquot Croquet, which was the highlight of the week.
Nestled in the snow high above Merrits Lift Station were Clicquot yellow flamingos, picket fencing, croquet sets, Clicquot flutes and lots of fun.
In summary, Event Planet created:
- 32 events and activations
- Seven days of fun and festivities in the snow
- International and VIP guests travelling to Thredbo exclusively for the event
- A buzzing party atmosphere for the entire week