Bulgari Sydney Boutique Launch

Thank you so much for all of your wonderful work on Sydney reopening event last night. It was an absolute pleasure to collaborate with you on this project.

Event Brief

An exceptional evening of celebrations, full of warmth, glamour and surprises, inspired by the Tuscan sun, brimming with Roman hospitality and at all times, unapologetically Italian.

The Result

Event Planet meticulously designed, planned and executed a dual venue evening for the VIP guests of Bulgari, to relaunch their much anticipated flagship boutique in Sydney and to celebrate the 20th anniversary of Bulgari in Australia.

The evening commenced at the magnificently renovated Bulgari boutique, glowing in the Tuscan sun with abundant florals cascading from the balconies and a bespoke railing along the front of the boutique emulating the flower laden bridges of Venice.

A solo violinist serenaded guests as they made their way into the boutique. Wait staff dressed with flair in the Italian summer uniform of pastel linen blazers, white trousers and striped ties, greeted guest with trays of Ruinart and Bellini’s. A DJ set the festive atmosphere as guests viewed the stunning interior by acclaimed architect, Peter Marino. Italian inspired canapes circulated and models adorned in Bulgari jewels showcased the latest collections to guests. Following the reception, private cars whisked guests away to the second stage of the evening – a celebratory dinner in one of Sydney’s most iconic heritage landmarks – the Queen Victoria Building.

The grand interior of The Tea Rooms was transformed with thematic lighting, striking florals and two elegant banquet tables running the length of the room. To the surprise and delight of guests, the tables were also adorned with dancers who showcased select Bulgari pieces and engaged with guests in the lead up to a choreographed ‘moment’ when they descended from the tables just before entrée was served.

Renowned Chef Alessandro Pavoni created a superb menu which culminated in a theatrical service of dessert, adding a bit of Italy to the evening. To encourage guests out of their seats to mix and mingle at the end of the night, dessert was announced and an accordion player led the service of dessert into the room. Waiters followed behind carrying tiered stands of sfogliatelle and cannoli, bearing trays of tiramisu and wheeling trolleys of Limoncello. The dancers joined in adding to the lively street fair atmosphere and as a finale the Bulgari gelato cart was wheeled into positioned serving ice cream cones.

The multi-layered evening exuded warmth, glamour and hospitality reinforcing the presence of this iconic Italian brand in Australia.

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