Bulgari Fiorever Launch – Melbourne

Friday was absolutely stunning thank you, we have had lots of wonderful feedback, thank you for your efforts!

Event Brief

To create an intimate and inspirational event in Melbourne (and Sydney) to launch the new Fiorever collection in Australia for Bulgari.

The Result

With the backdrop of a contemporary floral boutique in Melbourne’s CBD, Event Planet produced the ultimate floral themed event in which to feature the exquisite new Fiorever collection pieces.

Featuring yellow as the overarching colour tone, a dramatic installation greeted guests upon arrival with a yellow carpet runner, lined with FIOREVER oversized letter lights, leading to a media mall blanketed with yellow blooms.

The floral indulgence continued as guests entered the boutique filled with the day’s trading of flowers in tiers circling the raw concrete pillars of the venue and the DJ booth.

Bright yellow marmalade martinis, with floating edible flowers, were served at the cocktail bar. The jewellery collections were displayed on tiered stands in the front windows, ready to be ‘picked’ amongst the yellow orchid blooms.

As well as adorning themselves in the new collection, guests were able to choose their favourite flowers and have the team of florists onsite create a corsage, hairpiece or buttonhole for them to wear.

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