How to create the ultimate Event Media Wall

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Premieres, fashion launches, award nights – if it’s a press-worthy event, you’ll be looking to leverage some serious brand visibility from the party snaps. After all, what would a red carpet affair be without a suitably luxe backdrop?

A media wall is often the first opportunity your guests have to participate with you or your client’s brand, so it’s important to make it count. Gone are the days of splashing a logo on a static white background – today’s media walls are contextual and immersive, giving guests the opportunity to participate in an insta-worthy ‘invite only’ experience.

The hottest trends in events media walls right now are all about surprise and delight: think gorgeous living flower walls a’la Australian Turf Club Spring Carnival, or the multidimensional 3D lettering we used at Land Rover Polo, Marks & Spencer and Cable Beach Polo. But take it from us – there’s more to getting your media wall backdrop right than meets the eye.

Here, we share our must-do checklist for building a media wall to launch a thousand tweets:

  • Work with the best
    The last thing you want is a less-than-awesome surprise on event day. Working with an experienced event manager and / or event wall supplier means you’ll get a quality finished product that looks great and photographs well.
  • Have wall, will travel?
    First things first – take your logistical requirements into account. Will your media wall be a single use item, or is it needed for several events in a short period of time? Life size lettering media walls are our favourite portable option (they pack-down in a cinch).
  • Design details
    The last thing you want is a giant visible ‘seam’ or join between your media wall banners. And we’re huge fans of matte finishes to minimise glare from the sun, or photographer’s flash. Shorter length walls are great for solo shots of guests, but if you know group photos are on the agenda, play it safe by opting for a longer wall. And be sure to use hi-res logos with generous spacing, so that no matter who is photographed, you or client’s brand will be seen.
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Land Rover Media Wall
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Veuve retro media wall
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  • Practical makes perfect
    Easy assembly = more time for you to enjoy your event. No matter how awe-inspiring it looks, if your media wall is giant hassle to install, it’s honestly not worth it. Sometimes simple really is best!
  • Consider the hashtag
    Every product launch needs a good hashtag. And your media wall is the perfect place to give it pole position – it’s a great way to remind your guests to use it. Keep your short (10 characters or less, please!) and creative; hashtags are a great way to open-up a wider conversation around your event.
  • Photo rehearsal
    An experienced photographer will make all the difference; they’ll be familiar with the lighting and appropriate angles for media walls. Set-up your wall early in the bump-in process so your photographer/s can play around and find the best angles, avoid shadows and generally iron out any potential obstacles that could arise.

Thinking media wall for your next media launch, fashion show or A-list event?

Get in touch – we can design and produce a media wall that gets guests talking, snapping and sharing away.
           

How to create an awesome Pop-Up Bar

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With summer just around the corner, venues all over the country will be thinking about ways to leverage in-venue promotions while maintaining an element of surprise and delight for their customers.

Yes, it is the season of the Pop-Up – and we’d be lying if we said we weren’t excited to unleash our latest creations across some of Australia’s most premiere venues (stay tuned)! The reason for their popularity is the the Pop-Up Bar is the perfect way to encourage people to socialise with and enjoy your brand.

We know how easy is it to get excited and jump on the Pop-Up bandwagon without a second thought, so if you’ve been toying with the idea of creating your own activation but are unsure of where to start – you’re in the right place.

Here, the Event Planet team share their favourite bite-sized tips for creating a Pop-Up Bar that gets people talking. Cheers to that!

 

  • Location, location
    First things, first. Sounds simple, but does your target market hang-out at your chosen venue? For example, you wouldn’t put a top-shelf champagne Pop-Up in a grungy hipster ‘dive’ bar.

 

Veuve Cliquot Pop Up Bar Sydney Opera House

  • Work the room
    Draw on the key features of the venue to work into your Pop-Up Bar design. Is there a pool? Is there a grand staircase, outdoor dining area or beachfront to work with? Considering the context will help to synergise your Pop-Up with the setting. For example, the simple Moet et Chandon Pop-Ups at the races feature elegant floral decorations to tie-in with the season.

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  • Think photo opportunity
    Customers want to participate and feel as though they are involved in your Pop-Up Bar experience. By creating a level of interaction or engagement for guests – a cute hashtag, fun media wall, quirky furniture and dress-up props all encourage customers to snap and share.

 

photo booths at Pop Up bars

 

  • Make it inclusive
    The last thing you want when creating a Pop-Up destination is for customers to confuse it with a ‘VIP area’, so keep fencing to a minimum and make sure it looks warm, friendly and inviting – not sterile, or ‘cordoned off’. A good example are the Canadian Club Pop-Ups – the simple, retro design and ‘Farmer’s market stall’ feel make them bold but approachable.

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  • Make it modular
    Keeping your design modular and scaleable allows for greater involvement by more venues of different sizes. This flexibility means venues can pick and choose what elements they want for their particular space. The cool, 50s-style diner Veuve Clicquot airstream Pop-Up comes with a range of infrastructure options, from a retro London-inspired phone booth to classic park benches, market umbrellas and branded outdoor furniture, lamp poles, and potted plants.

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  • Stylish Branding
    Keeping your branding on point, quirky and relevant. Staff dressed in branded t-shirts or uniforms are mandatory so guests can identify them easily and put a face to the product they are enjoying.  Coasters, napkins, glasses, umbrellas and cushions should carry your logo and tie back with your Pop-Up Bar theme colours. Next, make it unique! We have branded ping pong tables, sandcastles, ponies, pools, florals, living walls and more. Let your imagination run wild!

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Are you planning a Pop-Up Bar this summer?

Get in touch and let us design and produce it for you.

Event management – the next generation

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How do you create an event that drives ROI?

This was the question Event Planet Managing Director Amy Merriman tackled in a recent guest lecture on Event Management at the University of New South Wales.

Attended by second and third year Marketing and Communications students, Amy’s presentation offered insight into some of her key methodologies for creating event value through lead generation, building brand affinity and customer engagement.

Framed within a wider discussion on the importance generating ROI for the client – and the need to clearly define metrics like sales conversions, HR outcomes, brand building, or buzz and PR coverage – Amy also shared invaluable how-to practises gleaned from her years of industry experience, including project management and the different phases of work – from taking a client brief to delivery a seamless event experience.

“Your sharing was very insightful, giving me a glimpse of the event industry. To be frank, it was the best guest lecture that I have gone through in this course. Thank you for your awesome delivery. “

– Kirsty Chung

“I found your talk incredibly potent and insightful. You seem genuinely driven and passionate about your job which makes me feel very excited about my future in events management.”

– Brooke Farmer

Event Planet – Australian Event Awards finalist

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  • Event Planet recognised for the fourth consecutive year
  • Finalist, Event Management Company of the Year
  • Finalist, Young Achiever of the Year

We’re kicking off the week with an exciting announcement. For the fourth year running, Event Planet has been shortlisted as a finalist at the prestigious Australian Event Awards.

The Australian Event Awards recognises excellence, rewards innovation, and unites the Australian events industry for a celebration of outstanding achievements across the whole of Australia’s thriving events industry – from small-scale events in regional Australia, to multi-million dollar festivals and public events.

Events like the Moet et Chandon Tribute to Roger Federer, Tabcorp’s Melbourne Cup Birdcage Marquee, Land Rover’s English Polo Gardens and the NSW and QLD Premiers’ Export Awards, set the tone for what was been a busy year at Event Planet HQ. We couldn’t be prouder to round out 12 months of fun, hard work, and innovation with recognition at the nation’s premier events industry awards.

In good company

Event Planet joins the top echelon of Australian event management companies for the coveted Australian Event Management Company of the Year title, a title we were honoured to win in both 2012 and 2013, and for which we received a highly commended nod in 2014.

“Event Planet’s selection as a finalist for Event Management Company of the Year in Australia, for the fourth year in a row, is truly wonderful. The continued recognition of our creativity and success, on a national scale, is brilliant.”

– Amy Merriman, Managing Director

The Event Management Company of the Year category award recognises a business that has delivered and event or events in Australia at a consistently exceptional level. As past winners of this title, Event Planet has continued our ambassadorship for the events industry through continually committing to encourage our clients to pursue creativity, innovation and guest-centric strategies across events and brand activations.

A talent on the rise

One of our Event Producers, Monique O’Callaghan, has been named as a finalist for Australian Young Achiever of the Year.

Monique was selected from an incredibly diverse range of entries from all over Australia to make the list of just four finalists in this category. It’s a huge coup for Monique, and a very proud moment for Event Planet.

“We’re also thrilled that Monique O’Callaghan, who started with Event Planet as an intern straight out of college, is a finalist for Young Achiever of the Year.”

– Amy Merriman, Managing Director

The Young Achiever of the Year category award recognises the contribution of a young person to advancing the Australian event industry through a high level of achievement and demonstrated potential to lead through continued innovation.

The 2015 Australian Event Awards Industry Night of Nights will be held at the beautiful Doltone House in Pyrmont (Sydney) on Tuesday 17th November 2015. Read more about the Australian Event Awards program.

The Nibbler: Event Planet brings “Summer of Prosecco” to Melbourne

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Originally published by The Nibbler.

Event Planet partnered with Brown Brothers to create the “Summer of Prosecco” pop-up beach bar in the middle of bustling Richmond, Melbourne for a four day brand campaign.

Brown Brothers’ brief was to create a “sophisticated and glamorous” beach scene in a surprise inner city industrial location.

Event Planet accordingly opted for a “Riviera” navy and white colour scheme against a beach setting of sun and over three tons of sand with a sandcastle-shaped DJ desk. Cabanas, palm trees, beach umbrellas, beach towels and photo booth were additional touches.

Barefoot guests quaffed the popular Brown Brothers Prosecco and snacked from plates filled with Prosecco drunken prawn skewers, coconut chicken with peanut and Prosecco emulsion and Prosecco battered fish and chip cones and more.

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Click here to view the original article.

Spice News: 2014 Leaders Forum on Gen Y feat. Amy Merriman

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Originally published by Spice Magazine. Amy Merriman opinion piece.

They are often called unproductive, undisciplined, overly opportunistic and victims of “the grass is greener on the other side” mentality. They are regularly accused of having inflated egos and tickets on themselves. That’s if you’ve been paying attention to Australia’s executives and management media who make sweeping generalisations for a whole generation, regardless of whether they have had experience working with them or not.

As a member of Generation X, I would like to take the lid off this subject and the uncomplimentary labels Generation Y have been branded with. Over the past decades, many young workers have an ethos of keep their options open. I believe this is not from choice, but out of necessity. They have watched their parents and older friends change careers throughout their working life, so to them it is the norm. The global employment market has evolved to become more transient and transparent than ever before. People cross borders and transfer companies with ease. The internet has enabled this and has changed the workplace forever. There is little to no case for staying in one job at one company for an entire lifetime unless you are a successful entrepreneur who starts early.

It’s true that some Gen Ys come with a tag of entitlement and the “you’re lucky to have me in your workplace” attitude. Historically, the gratitude dynamic was the other way round. Some also expect big salaries with allowances and bonuses for little or no experience. Isn’t that most generations? Don’t we all want financial security and a comfortable life? Maybe Gen Ys are more comfortable about asking for it. More often than not, the roles they see advertised don’t promise longevity or a 30 year career plan.

Personally, I have a different opinion to the mainstream on Gen Y. The majority of my team at Event Planet are in their mid-20s and are great working examples of Gen Ys. Their output is the backbone of our business. As the company name suggests, we produce events for a broad portfolio of clients and it involves intellectually and physically demanding responsibilities. Our Gen Ys carry out their tasks with passion, sincerity and respect. They are well-mannered, professional and respectful to management, their peers and our clients. Are they recalcitrant? Absolutely not! Are they a joy to be around? Indeed. And, they may have actually taught us Gen Xers a thing or two about going out and grabbing all that life has to offer with both hands.

Event Planet In Orbit Over Award

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For the second consecutive year, Event Planet has won the Australian Event Manager of the Year title at the Australian Event Awards, held in Sydney this week.

Read More »

Event Planet announced as Australian Event Awards Finalists in 2 Categories

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Event Planet has again been named amongst the most innovative and outstanding in the Australian events industry, as finalists in two categories for the independently-judged, annual Australian Event Awards to be presented in November this year.

Read More »

Venue Selection

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Event Planet has built a reputation for successfully designing and delivering complex, large-scale, multi-stakeholder special events, product launches, conferences, forums, exhibitions, tradeshows, hospitality and outdoor events. Event Planet’s skilled and experienced team of professionals can offer the following services.

  • Strategic project planning
  • Multi-stakeholder management
  • Media management and liaison
  • Event identity and branding
  • Pre and post event marketing
  • Venue negotiation and liaison
  • Catering management
  • Stage and set design
  • Audio visual requirements
  • Invitations and registrations
  • Speaker management
  • Delegate management
  • Signage and branding
  • Event collateral production
  • Name badges and lanyards
  • Conference accessories
  • Sponsorship management
  • Social event arrangements
  • Onsite staffing and show calling
  • Travel and accommodation
  • Photography and videography
  • Transportation and storage
  • Risk management and security
  • Event evaluation and surveys
  • Post event reporting

Event Planet – Venue Selection

Event Planet is one of Australia’s most respected and innovative event agencies. Event Planet was recently awarded the prestigious and coveted title of Australian Event Manager of the Year at the independently judged 2012 Australian Event Awards.

Since 2001, the company has been managing the various corporate event needs of many of the Australia’s market-leading brands and companies as well as major government sector events for complex national initiatives and multi-stakeholder projects.

No event is too big, too complex or too exclusive for Event Planet’s team of Senior Australia Event Producers, Australia Event Managers and Australia Event Coordinators. From outdoor events involving thousands of people to attention-grabbing celebrity product launches to stylish dinners for VIP guests, Event Planet will ensure every detail of your event is designed, planned, managed and implemented to achieve the optimal impact – and your desired results.

With our clear vision, outstanding Industry networks and excellent management skills, Event Planet embraces a modern, innovative approach to tailor every aspect of your event to suit your needs. Contact us for an impressive, creative, cost-effective solution for your next event.

To help us answer your query, please fill in your details below and we will respond to you as soon as possible. Alternatively, please feel free to call our office to talk with us on (02) 9356 9600 or send an email to info@eventplanet.com.au.

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We would love to hear from you! Please fill out this form and we will get in touch with you shortly.

Event Registration

Posted

Event Planet has built a reputation for successfully designing and delivering complex, large-scale, multi-stakeholder special events, product launches, conferences, forums, exhibitions, tradeshows, hospitality and outdoor events. Event Planet’s skilled and experienced team of professionals can offer the following services.

  • Strategic project planning
  • Multi-stakeholder management
  • Media management and liaison
  • Event identity and branding
  • Pre and post event marketing
  • Venue negotiation and liaison
  • Catering management
  • Stage and set design
  • Audio visual requirements
  • Invitations and registrations
  • Speaker management
  • Delegate management
  • Signage and branding
  • Event collateral production
  • Name badges and lanyards
  • Conference accessories
  • Sponsorship management
  • Social event arrangements
  • Onsite staffing and show calling
  • Travel and accommodation
  • Photography and videography
  • Transportation and storage
  • Risk management and security
  • Event evaluation and surveys
  • Post event reporting

Event Planet – Event Registration

Event Planet is one of Australia’s most respected and innovative event agencies. Event Planet was recently awarded the prestigious and coveted title of Australian Event Manager of the Year at the independently judged 2012 Australian Event Awards.

Since 2001, the company has been managing the various corporate event needs of many of the Australia’s market-leading brands and companies as well as major government sector events for complex national initiatives and multi-stakeholder projects.

No event is too big, too complex or too exclusive for Event Planet’s team of Senior Australia Event Producers, Australia Event Managers and Australia Event Coordinators. From outdoor events involving thousands of people to attention-grabbing celebrity product launches to stylish dinners for VIP guests, Event Planet will ensure every detail of your event is designed, planned, managed and implemented to achieve the optimal impact – and your desired results.

With our clear vision, outstanding Industry networks and excellent management skills, Event Planet embraces a modern, innovative approach to tailor every aspect of your event to suit your needs. Contact us for an impressive, creative, cost-effective solution for your next event.

To help us answer your query, please fill in your details below and we will respond to you as soon as possible. Alternatively, please feel free to call our office to talk with us on (02) 9356 9600 or send an email to info@eventplanet.com.au.

Landing Page Contact Form

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.