Premieres, fashion launches, award nights – if it’s a press-worthy event, you’ll be looking to leverage some serious brand visibility from the party snaps. After all, what would a red carpet affair be without a suitably luxe backdrop?
A media wall is often the first opportunity your guests have to participate with you or your client’s brand, so it’s important to make it count. Gone are the days of splashing a logo on a static white background – today’s media walls are contextual and immersive, giving guests the opportunity to participate in an insta-worthy ‘invite only’ experience.
The hottest trends in events media walls right now are all about surprise and delight: think gorgeous living flower walls a’la Australian Turf Club Spring Carnival, or the multidimensional 3D lettering we used at Land Rover Polo, Marks & Spencer and Cable Beach Polo. But take it from us – there’s more to getting your media wall backdrop right than meets the eye.
Here, we share our must-do checklist for building a media wall to launch a thousand tweets:
- Work with the best
The last thing you want is a less-than-awesome surprise on event day. Working with an experienced event manager and / or event wall supplier means you’ll get a quality finished product that looks great and photographs well.
- Have wall, will travel?
First things first – take your logistical requirements into account. Will your media wall be a single use item, or is it needed for several events in a short period of time? Life size lettering media walls are our favourite portable option (they pack-down in a cinch).
- Design details
The last thing you want is a giant visible ‘seam’ or join between your media wall banners. And we’re huge fans of matte finishes to minimise glare from the sun, or photographer’s flash. Shorter length walls are great for solo shots of guests, but if you know group photos are on the agenda, play it safe by opting for a longer wall. And be sure to use hi-res logos with generous spacing, so that no matter who is photographed, you or client’s brand will be seen.
- Practical makes perfect
Easy assembly = more time for you to enjoy your event. No matter how awe-inspiring it looks, if your media wall is giant hassle to install, it’s honestly not worth it. Sometimes simple really is best!
- Consider the hashtag
Every product launch needs a good hashtag. And your media wall is the perfect place to give it pole position – it’s a great way to remind your guests to use it. Keep your short (10 characters or less, please!) and creative; hashtags are a great way to open-up a wider conversation around your event.
- Photo rehearsal
An experienced photographer will make all the difference; they’ll be familiar with the lighting and appropriate angles for media walls. Set-up your wall early in the bump-in process so your photographer/s can play around and find the best angles, avoid shadows and generally iron out any potential obstacles that could arise.
Thinking media wall for your next media launch, fashion show or A-list event?
Get in touch – we can design and produce a media wall that gets guests talking, snapping and sharing away.