How do you create an event that drives ROI?
This was the question Event Planet Managing Director Amy Merriman tackled in a recent guest lecture on Event Management at the University of New South Wales.
Attended by second and third year Marketing and Communications students, Amy’s presentation offered insight into some of her key methodologies for creating event value through lead generation, building brand affinity and customer engagement.
Framed within a wider discussion on the importance generating ROI for the client – and the need to clearly define metrics like sales conversions, HR outcomes, brand building, or buzz and PR coverage – Amy also shared invaluable how-to practises gleaned from her years of industry experience, including project management and the different phases of work – from taking a client brief to delivery a seamless event experience.
“Your sharing was very insightful, giving me a glimpse of the event industry. To be frank, it was the best guest lecture that I have gone through in this course. Thank you for your awesome delivery. “
– Kirsty Chung
“I found your talk incredibly potent and insightful. You seem genuinely driven and passionate about your job which makes me feel very excited about my future in events management.”
– Brooke Farmer