It was all blue skies and sunshine at Royal Randwick for the 2018 Autumn Racing Carnival. Event Planet once again returned trackside to deliver highly engaging consumer experiences for client’s Moet Hennessy and Tabcorp.
- Moet Hennessy Pop-Up Bars
Event Planet produced four fun and colourful pop-up bars for brands Veuve Clicquot, Moet & Chandon, Chandon and Chandon S. Each setting provided a unique vantage point for race goers to sit back and enjoy a celebratory drink with friends as well as the perfect photo opportunity to remember a great day out. Check out all the activations in the video below:
- Tabcorp Hospitality Marquee and Consumer Experiences
Tabcorp hosted clients within the Tabcorp Oaks Lawn marquee designed and executed by Event Planet. This year Chef Brent Savage (Monopole, Cirrrus, Yellow, Bentley) was engaged to create a superb canape menu and signature cocktail for the day. Guests also indulged in a feature dessert display followed by a whiskey and cheese station. Within the traditional marquee structure provided, and to create a sophisticated venue, Event Planet built a white timber paneled wall around the perimeter in which TV screens and ‘tote machines’ were framed. The wall also allowed for further styling including a feature botanical wallpaper print and shelving for floral styling. Event Planet also designed and constructed a central light installation which was the perfect place for additional floral installations.
To add to the excitement of the day for everyone on track, Event Planet produced and executed TAB interactive consumer experiences including; an innovative virtual reality campaign which gave race goers the chance to experience Australian thoroughbred racing and the thrill of a day in the life of a jockey, as well as a ‘Fantasy Race’ where racing statistics on the great thoroughbreds of the past and present such as Winx, Phar Lap and So You Think, were used to create a virtual race and see who would triumph. You had to be there to know the results of that race….!
See all the glamour and excitement of these activations in the video below:
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