Cable Beach Polo


Cable Beach Polo in Broome, Western Australia, is the only beach polo event of its kind in the southern hemisphere.

This glamourous two-day event saw world-class polo players battling it out on a field of sand while the spectators sipped Veuve Clicquot from the comfort of the VIP marquee set on the famous beach.

Delivering a luxury event in such a remote location was a challenge but a successful one! The weekend included two days of polo tournaments with VIP hospitality marquee, a dinner under the stars on Cable Beach as well as meticulous planning and logistics behind the scenes.

See all the glamour and excitement of this event in the video below.

For more information on this event click here.

Get in touch to discuss elevating the experience at your next brand event.

‘Game, Set and Moet’ with Roger Federer


Moet et Chandon introduced their global ambassador, Roger Federer, at an exclusive event on the roof top at Crown Melbourne during the Australian Open.

To celebrate the occasion, Event Planet produced a world-class activation featuring a tiny tennis court complete with Moet et Chandon branded racquets and balls, surrounded by two 7-metre long standalone feature walls.

Guests were treated to a Q&A with Roger Federer plus photo and autograph opportunities and a tiny tennis challenge with the final round umpired by the legend himself.

See all the glamour and excitement of this event in the video below.

Get in touch to discuss elevating the experience at your next brand activation.

2018 Autumn Racing Carnival


It was all blue skies and sunshine at Royal Randwick for the 2018 Autumn Racing Carnival. Event Planet once again returned trackside to deliver highly engaging consumer experiences for client’s Moet Hennessy and Tabcorp.

  • Moet Hennessy Pop-Up Bars

Event Planet produced four fun and colourful pop-up bars for brands Veuve Clicquot, Moet & Chandon, Chandon and Chandon S. Each setting provided a unique vantage point for race goers to sit back and enjoy a celebratory drink with friends as well as the perfect photo opportunity to remember a great day out. Check out all the activations in the video below:

  • Tabcorp Hospitality Marquee and Consumer Experiences

Tabcorp hosted clients within the Tabcorp Oaks Lawn marquee designed and executed by Event Planet. This year Chef Brent Savage (Monopole, Cirrrus, Yellow, Bentley) was engaged to create a superb canape menu and signature cocktail for the day. Guests also indulged in a feature dessert display followed by a whiskey and cheese station. Within the traditional marquee structure provided, and to create a sophisticated venue, Event Planet built a white timber paneled wall around the perimeter in which TV screens and ‘tote machines’ were framed. The wall also allowed for further styling including a feature botanical wallpaper print and shelving for floral styling. Event Planet also designed and constructed a central light installation which was the perfect place for additional floral installations.

To add to the excitement of the day for everyone on track, Event Planet produced and executed TAB interactive consumer experiences including; an innovative virtual reality campaign which gave race goers the chance to experience Australian thoroughbred racing and the thrill of a day in the life of a jockey, as well as a ‘Fantasy Race’ where racing statistics on the great thoroughbreds of the past and present such as Winx, Phar Lap and So You Think, were used to create a virtual race and see who would triumph. You had to be there to know the results of that race….!

See all the glamour and excitement of these activations in the video below:

Get in touch to discuss animating and elevating your next brand event.

The Event Manager Survival Kit


As an Event Manger you need to be a natural organiser, sometimes managing hundreds of people to deliver your event on time and on budget.  It can be daunting and while there are no secret shortcuts to becoming an experienced guru we have created a list of the Top 10 Items Event Managers’ need in their job Survival Kit.

Here’s out list of must-haves when on location at events.

  • 1. A Good Sense of Humour
    A big commitment to an event can make people a little bit stressed as they strive to achieve the maximum return on investment in a short space of time. Occasionally, things can do go wrong! A sense of humour in tricky situations lightens the mood and clears brain power for focusing on averting potentially disastrous situations with quick thinking and sometimes even quicker footwork. At Event Planet, we say, there are always variables to consider so it’s not always what happens but how it’s dealt with that matters most.



  • 2. Tape Measure
    Will the Ice Sculpture (insert any large, unwieldy object here) fit through the doorway? Accurate measurements and a ‘to scale’ floorplan can save a lot of time, risks and nasty surprises during any event set up. “Measure twice, cut once” is a good mantra for any Event Manager.



  • 3. Gaffer Tape
    Event Managers can never have enough gaffer tape at the ready. It’s the one thing to not let out of your sight as it does tend to go walkabout during bump in. If you have a quandary, an errant cable, a trip hazard or something that needs to be displayed on a vertical or horizontal surface ask if gaffer tape fix it? The answer is usually yes. Then the only decision is whether to use black or white or some other colour to make everything look seamless.



  • 4. Cable Ties
    This is the simple plastic tie that can secure many things in many ways. There is nothing worse than an unsightly spaghetti jumble of cords hanging out the back of the AV production desk or at a lectern. Tie it up for presentation and safety.



  • 5. Great Scissors
    Events usually involved a lot of stuff being delivered to the venue in boxes and trying to unpack them under time pressure. Saving stress by have the right tool for the job is the key. Make it easy to get into the boxes by having a great pair of scissors, a Stanley knife or a pocket knife on hand! It also helps if you write your name on them so they don’t grow legs and walk away.



  • 6. Phone Charger and Back Up Power
    Think no party, no power! This item speaks for itself.



  • 7. Double Sided Tape
    This little gem can hide a multitude of sins. It’s great for taping down signage, taping up decorations, stopping flyaway objects on a windy day and, of course, avoiding all kinds of embarrassing wardrobe malfunctions on the catwalk.



  • 8. Production Book or Running Sheet
    Every single moment counts at an event. Make sure everyone on the production team knows exactly what is happening and when – minute by minute, second by second – and who is responsible for doing it. The best events are conducted like an orchestra performance not a solo performance!



  • 9. Cleaning Products
    To ensure every single surface is spic and span a good Event Manager needs a handy suite of cleaning products; spray and wipe, cloths, rubber gloves, towels, Windex, a vacuum cleaner and an eye for detail. The gold standard is for every surface to be so clean someone could eat their dinner off it!


  • 10. Water, Water, Water
    Last but not least, all Event Managers need a well-hydrated brain and body to perform at their best. Make sure there is plenty of water onsite for all the event staff, production crews, promotional staff and others, always.


Have you got anything to add to our list?

Get in touch – we can design and seamlessly produce an event that uses every trick in our Survival Kit.

How to create Social Media Buzz


Thanks to social platforms like Facebook, Instagram, Snapchat and Twitter, every person in the world is now a potential media channel. More powerful than TV in its heyday, advocacy on social media is the biggest endorsement a brand can have. But simply having a social presence isn’t enough to get people talking.

Events are an ideal activation opportunity because they give guests a sense of occasion – something special to share. The social chatter starts when you give them a reason to engage with your brand in a unique way, or interact with an exciting new product. Who wouldn’t want to share a pic of them posing with a personality, trying an exclusive new beverage or participating in a quirky experience?

Here at Event Planet, we always design our events with social in mind. And in case you needed any convincing of an event’s ability to turn customers into brand advocates, here’s a quick case in point:  At one of our recent events, a guest list of 400 generated 500+ new followers, 1,400+ social reach, 1,700+ comments and 60,000+ likes.

Want to know how we did it? Read on.


  • Don’t underestimate the power of a media wall

Who doesn’t want a little celebrity treatment? Media walls are a visual invitation for your guests to immerse themselves in the ‘red carpet’ treatment and share with all their friends?  The result? Scores of tweets, insta-shares and Facebook posts before your guests have even stepped foot inside the venue. Click here to learn more about creating a stellar media wall.



  • Not all hashtags are created equal

Cleverly placed hashtags throughout your event will prompt guests to use them. Keep it short (around 10 characters or less) and make it memorable! Create ‘event envy’ by using a hash-tagged event pic as the entry ticket to an interesting, relevant competition – what about quirky treasure hunt that guests need to photograph and share to win?



  • Give your guests a reason to share

Everyone loves sharing special occasions – in fact, social media revolves around it. Clever props or scenes that relate to the brand or theme add a sense of fun and involvement for guests. One of our faves was that time we carved a couch out of snow mid-slope at the Australian ski fields! Even something simple, like riding crop props at racing events, give guests a reason to whip out their smartphone. Roving performers, mixologists or quirky glasses and cocktails are all great reasons to snap and share.



  • Get tech savvy

Photo booths are given at many events – who doesn’t have a photo strip stuck to their fridge? But photo booth suppliers have now applied some serious social smarts when it comes to tracking shares and engagement. In addition to a print out, guests can automatically upload and hashtag their pics. Post-event, you get a detailed report tracking shares, comments, reach and new follower acquisition.



Got any questions? #eventplanet

Do you need to add Social Media Buzz to your next product launch, brand activation, media event or corporate party?

Get in touch – we can design and produce an event that gets social media buzzing with your brand and hashtag.


| Categories: News |

How to create the ultimate Event Media Wall


Premieres, fashion launches, award nights – if it’s a press-worthy event, you’ll be looking to leverage some serious brand visibility from the party snaps. After all, what would a red carpet affair be without a suitably luxe backdrop?

A media wall is often the first opportunity your guests have to participate with you or your client’s brand, so it’s important to make it count. Gone are the days of splashing a logo on a static white background – today’s media walls are contextual and immersive, giving guests the opportunity to participate in an insta-worthy ‘invite only’ experience.

The hottest trends in events media walls right now are all about surprise and delight: think gorgeous living flower walls a’la Australian Turf Club Spring Carnival, or the multidimensional 3D lettering we used at Land Rover Polo, Marks & Spencer and Cable Beach Polo. But take it from us – there’s more to getting your media wall backdrop right than meets the eye.

Here, we share our must-do checklist for building a media wall to launch a thousand tweets:

  • Work with the best
    The last thing you want is a less-than-awesome surprise on event day. Working with an experienced event manager and / or event wall supplier means you’ll get a quality finished product that looks great and photographs well.
  • Have wall, will travel?
    First things first – take your logistical requirements into account. Will your media wall be a single use item, or is it needed for several events in a short period of time? Life size lettering media walls are our favourite portable option (they pack-down in a cinch).
  • Design details
    The last thing you want is a giant visible ‘seam’ or join between your media wall banners. And we’re huge fans of matte finishes to minimise glare from the sun, or photographer’s flash. Shorter length walls are great for solo shots of guests, but if you know group photos are on the agenda, play it safe by opting for a longer wall. And be sure to use hi-res logos with generous spacing, so that no matter who is photographed, you or client’s brand will be seen.
Land Rover Media Wall
Veuve retro media wall


  • Practical makes perfect
    Easy assembly = more time for you to enjoy your event. No matter how awe-inspiring it looks, if your media wall is giant hassle to install, it’s honestly not worth it. Sometimes simple really is best!
  • Consider the hashtag
    Every product launch needs a good hashtag. And your media wall is the perfect place to give it pole position – it’s a great way to remind your guests to use it. Keep your short (10 characters or less, please!) and creative; hashtags are a great way to open-up a wider conversation around your event.
  • Photo rehearsal
    An experienced photographer will make all the difference; they’ll be familiar with the lighting and appropriate angles for media walls. Set-up your wall early in the bump-in process so your photographer/s can play around and find the best angles, avoid shadows and generally iron out any potential obstacles that could arise.

Thinking media wall for your next media launch, fashion show or A-list event?

Get in touch – we can design and produce a media wall that gets guests talking, snapping and sharing away.

| Categories: News |

How to create an awesome Pop-Up Bar


With summer just around the corner, venues all over the country will be thinking about ways to leverage in-venue promotions while maintaining an element of surprise and delight for their customers.

Yes, it is the season of the Pop-Up – and we’d be lying if we said we weren’t excited to unleash our latest creations across some of Australia’s most premiere venues (stay tuned)! The reason for their popularity is the the Pop-Up Bar is the perfect way to encourage people to socialise with and enjoy your brand.

We know how easy is it to get excited and jump on the Pop-Up bandwagon without a second thought, so if you’ve been toying with the idea of creating your own activation but are unsure of where to start – you’re in the right place.

Here, the Event Planet team share their favourite bite-sized tips for creating a Pop-Up Bar that gets people talking. Cheers to that!


  • Location, location
    First things, first. Sounds simple, but does your target market hang-out at your chosen venue? For example, you wouldn’t put a top-shelf champagne Pop-Up in a grungy hipster ‘dive’ bar.


Veuve Cliquot Pop Up Bar Sydney Opera House

  • Work the room
    Draw on the key features of the venue to work into your Pop-Up Bar design. Is there a pool? Is there a grand staircase, outdoor dining area or beachfront to work with? Considering the context will help to synergise your Pop-Up with the setting. For example, the simple Moet et Chandon Pop-Ups at the races feature elegant floral decorations to tie-in with the season.

EP (25 of 136)_HERO 2


  • Think photo opportunity
    Customers want to participate and feel as though they are involved in your Pop-Up Bar experience. By creating a level of interaction or engagement for guests – a cute hashtag, fun media wall, quirky furniture and dress-up props all encourage customers to snap and share.


photo booths at Pop Up bars


  • Make it inclusive
    The last thing you want when creating a Pop-Up destination is for customers to confuse it with a ‘VIP area’, so keep fencing to a minimum and make sure it looks warm, friendly and inviting – not sterile, or ‘cordoned off’. A good example are the Canadian Club Pop-Ups – the simple, retro design and ‘Farmer’s market stall’ feel make them bold but approachable.



  • Make it modular
    Keeping your design modular and scaleable allows for greater involvement by more venues of different sizes. This flexibility means venues can pick and choose what elements they want for their particular space. The cool, 50s-style diner Veuve Clicquot airstream Pop-Up comes with a range of infrastructure options, from a retro London-inspired phone booth to classic park benches, market umbrellas and branded outdoor furniture, lamp poles, and potted plants.



  • Stylish Branding
    Keeping your branding on point, quirky and relevant. Staff dressed in branded t-shirts or uniforms are mandatory so guests can identify them easily and put a face to the product they are enjoying.  Coasters, napkins, glasses, umbrellas and cushions should carry your logo and tie back with your Pop-Up Bar theme colours. Next, make it unique! We have branded ping pong tables, sandcastles, ponies, pools, florals, living walls and more. Let your imagination run wild!


Are you planning a Pop-Up Bar this summer?

Get in touch and let us design and produce it for you.

We’re finalists again for Australian Event Company of the Year!


We’re vying for the Event Management Company of the Year title for the 5th consecutive time at the 2016 Australian Event Awards being held on the Gold Coast on September 21, 2016.

While celebrating our 15th anniversary we have proudly designed and delivered over 100 events for more than 35 clients, in Australia and overseas. Our continued dedication to being consistently exceptional, cultivating talent and leadership within the team, embracing technology and contributing to the Australian event industry has again seen Event Planet recognised in the top echelon of agencies.

Some recent event highlights for the qualifying period include the much talked about Cliquot Beach House, the Australia-Wide roll-out of the Philippines Tourism Roadshow, Land Rover Polo Club and Marks and Spencer Online Store launch.

We’ve got our fingers and toes crossed for a 2016 trophy to join our previous wins in 2012 and 2013.




Event Planet’s Monique O’Callaghan – Young Australian Event Manager of the Year

  • Monique O’Callaghan – Young Achiever of the Year
  • From part-time Intern to award-winning Event Producer in 5 short years

Monique beat four impressive finalists to take the honour of the Australian Event Award’s Young Australian Event Manager of the Year.

5 years in the making, Monique has an unwavering commitment to hard work and a passion and talent for Event Management in all its forms. Starting in Event Planet’s Intern Program, Monique was able to build a strong foundation that led to her becoming an Event Co-Ordinator and shortly after was promoted to Event Manager.

Now an Event Producer and senior member of the Event Planet Team, Monique manages a stable of blue-chip clients as well as mentoring junior staff and pitching for new business.

This award recognises Monique’s event design and production skills, her generous mentorship of others and excellence in all aspects of her work and personal development.




“I believe Monique O’Callaghan was an outstanding candidate for Young Achiever of the Year for her event design and production skills, her generous mentorship of others and, ultimately, because she is a high-achieving, young ambassador of the Australian event industry!

We are delighted that she has been recognised by the Australian Event Awards for her dedication and achievement. ”

– Amy Merriman, Managing Director


| Categories: News |

Event management – the next generation


How do you create an event that drives ROI?

This was the question Event Planet Managing Director Amy Merriman tackled in a recent guest lecture on Event Management at the University of New South Wales.

Attended by second and third year Marketing and Communications students, Amy’s presentation offered insight into some of her key methodologies for creating event value through lead generation, building brand affinity and customer engagement.

Framed within a wider discussion on the importance generating ROI for the client – and the need to clearly define metrics like sales conversions, HR outcomes, brand building, or buzz and PR coverage – Amy also shared invaluable how-to practises gleaned from her years of industry experience, including project management and the different phases of work – from taking a client brief to delivery a seamless event experience.

“Your sharing was very insightful, giving me a glimpse of the event industry. To be frank, it was the best guest lecture that I have gone through in this course. Thank you for your awesome delivery. “

– Kirsty Chung

“I found your talk incredibly potent and insightful. You seem genuinely driven and passionate about your job which makes me feel very excited about my future in events management.”

– Brooke Farmer

| Categories: News |