Tabcorp Spring Racing Birdcage Marquee

Outstanding – I enjoyed the whole experience. Congratulations to all involved in the set up and execution. My customers and guests had a wonderful time and have returned to Sydney with nothing but praise. Thank you!

Event Brief

To design and activate a marquee within the coveted Birdcage at the prestigious Melbourne Cup Carnival at Flemington for the second year in succession.

The challenge was to create and design a unique marquee that differentiated itself from the much adored 2012 design. For 2013’s concept Event Planet created an “Alfresco Café” themed marquee, delighting guests once again with a whole new experience within the Birdcage. The “Alfresco Café” themed marquee embodied glamour, sophistication and quality finishes added perfection to the build. Boasting an eye catching external façade of faux hedging, open bay windows each with black and white striped French awnings, window boxes full of white orchids, an internal live flower mirror wall with cascading tonal pink roses and finished off with European black and white striped wall paper to complete the look.

Adding to the alfresco dining experience, a fully functioning café with uniquely design menu by Melbourne celebrity chef Adam D’Sylva of CODA was a popular place for guests. Guests from around Australia enjoyed Mumm Champagne and Pimm’s cocktails whilst viewing the race from one of the 16 internal plasma screens, or live whilst seated at the open bay windows elevated above the track.

 

Scope of Services

Creative input & delivery, theming & design, catering, supplier & venue management, entertainment management, AV & production, progress updates, running schedules, event staff and more.

This was my 7th year in the marquee and without doubt the best looking and best managed experience.

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