Tabcorp Birdcage Marquee

All in all I can’t imagine a better overall experience. Our congratulations and thanks to all involved in organising and running such a fabulous day.

Event Brief

To design and activate Tabcorp’s Birdcage Marquee at the prestigious Melbourne Cup Carnival at Flemington for the third consecutive year. The challenge was to create and design a unique experience for returning guests that would be different to previous marquee designs. This year, design inspiration was drawn from spring colours and geometric patterns creating a stunning visual and textural feast for the eyes. The guest journey began at the oversized entrance where everyone was individually greeted by three beautifully presented hostesses in bright pink dresses. The reception foyer featured floor-to-ceiling geometric wallpaper in fresh colours and clustered copper pendants suspended from the ceiling. The main staircase steps were individually labeled with a past Melbourne Cup winner. The main bar area was abundant with block coloured spring florals in textured white geometric vases, white furniture with pops of hot pink felt chair pads, natural timber floors, an upholstered duck egg blue banquette setting and a central pressed metal bar lit with 15 sphere copper pendants overhead. The culinary feature of the marquee was a uniquely designed dumpling bar by GingerBoy’s Teage Ezard which was extremely popular among the guests. Vintage G.H. Mumm Champagne was served from the exclusive Champagne Bar along with fresh Pimm’s cocktails. The keen race goers enjoyed watching all the action from the open bay windows on Millionaire’s Row and on 16 internal plasma screens.

 

Scope of Services

Creative input & delivery, theming & design, catering, construction management, supplier & venue management, entertainment management, AV & production, progress updates, running schedules, promotional staff, uniforms, installation and disassembly.

 

The Result

I have been to the Tabcorp Marquee over a number of years. Each year it gets better. It finds a balance between racing and the entertainment which others have not found. Food was great. People mix was great and the pre- race discussions were unique. The location is fantastic and much appreciated by the guests.

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