Game, Set & Moët with Roger Federer

I just want to say a massive thank you to the team for such dedication and hard work on the Game, Set & Moët with Roger Federer event. It was such an amazing success and all the feedback has been extremely positive. The execution was flawless and event management exceptional.

We really appreciate all the hours and hard work that went in to this to pull off such a superb event, and it certainly paid off. The global team were thrilled and ‘best in class’ was even mentioned. As always it was a pleasure to work with Event Planet and I am looking forward to many more Moët events to come in 2014!

Event Brief

Moët & Chandon briefed Event Planet to manage and activate the Australian “Game, Set & Moët”  event campaign that introduced Moët et Chandon’s global  brand ambassador, Roger Federer, the 17 grand slam champion icon that represents success and achievement both on and off the court to VIP media and key guests in Melbourne.

Event Planet was required to source and produce stylish interactive tennis elements including the Tiny Tennis court made up of the distinct Moët et Chandon brand cream and gold with the distinctive Australian Open ‘blue’ boarder, order of play board, umpire stool, a swing tennis game and accessories including Moët et Chandon branded racquets, tennis balls and to complete the look branded tennis outfits for the models.

To ensure all media coverage of Roger Federer was strategically aligned with his Moët et Chandon ambassador role, Event Planet produced two impressive and larger than life 7m long stand alone feature walls; a branded media wall and a billboard featuring the latest 2014 Roger Federer Moët et Chandon creative campaign.

 

Scope of Services

Creative input & delivery, theming & design, supplier management, progress updates, running schedules, budget management, talent management and more.

 

The Result

A stand out event activation combining the success, glamour, style and elegance of Moët et Chandon and Roger Federer. VIP guests were treated to a John Lawson designed menu (Crown Melbourne’s Number 8 chef), event commentary by Mark Beretta and the stand out Roger Federer Q&A, plus photo and autograph opportunities including a tiny tennis challenge with the final round umpired by Rodger Federer himself.

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