Land Rover All-New Discovery Launch

“The Event Planet team worked tirelessly in a matter of weeks to execute the Land Rover Discovery launch event at the Royal Sydney Yacht Squadron in Kirribilli and ensured everything from the production to the food and beverage was of an exceptional standard. The Jaguar Land Rover management team were all extremely impressed with the presentation of the car and the fantastic response we had from guests in attendance. ”

Event Brief

The 2016 Extreme Sailing Series, Sydney was the perfect platform for Land Rover to launch their All-New Discovery. With sailing as one of Land Rovers brand and lifestyle programs, the Royal Sydney Yacht Squadron was also the ideal venue for the event with views spanning Sydney Harbour and the sailing action – both on and off the water.

Guests including media, dealers and VIP’s were invited to an exclusive preview of Land Rover’s All-New Discovery with the vehicle demo onsite being the only one in Australia at the time! The event was located on the front deck of the Royal Sydney Yacht Squadron, where Event Planet delicately and precisely craned the car into place over four stories into the venue, to sit pride of place on the deck with the iconic harbour views setting the backdrop. The event was a cocktail format with furniture and florals reflecting the All-New Discovery DNA and over 200 guests enjoying canapes, drinks and the Summer atmosphere.

 

Scope of Services

Creative input and delivery, theming and stand design, catering management, supplier and venue management, transport and freight management, progress updates, technical management, budget management and reconciliation, running schedules, OH&S checklists and risk assessment, entertainment, custom design, event staff management and complete onsite management of bump in and bump out logistics.

 

The Result

With a four week pre-production lead time, Event Planet successfully executed a seamless event working against logistical challenges of craning the vehicle in to place, as well as weather with one of Sydney’s iconic summer storms rolling in late in the night. Despite this, the event was a sophisticated and stylish evening which generated excitement and news around the All-New Discovery.

The events were successful in creating interest with consumers and starting the initial conversations about the vehicle with prospective buyers.

 

“An outstanding event by the Event Planet team!”

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