La Prairie Lifestyle Lounge

Lifestyle Lounge was a huge success – we had a record sales week for La Prairie in David Jones Elizabeth Street and we have received such fantastic feedback from our customers.

A special thank you for all of your hard work, both last week and in the many weeks of planning. We are so appreciative of all of the effort that went into the event and it was such a pleasure working with Event Planet.

Event Brief

To design and manage the La Prairie Lifestyle Lounge on Level 7 of David Jones, Elizabeth Street as part of the inaugural event for the brand. No other luxury brand has had the opportunity to activate within the space so close to Christmas, making this an exceptionally special event for La Prairie.

Event Planet created a wonderful oasis of white, cream and silver with a luxurious atmosphere, along with elements of pampering and homeliness. Plush couches, gorgeous side and dining tables adorned with stunning floral arrangements were placed throughout the space. A VIP experience was provided for La Prairie’s top customers, where guests were invited to experience exclusively the Lifestyle Lounge over two days, that included an indulgent Christmas lunch. The general public was invited over the following days to experience the Lifestyle Lounge, listen to the guest speakers and be pampered at intimate consultations.

 

Scope of Services

Creative input & delivery, theming & design, supplier management, venue liaison, AV & production, progress updates, running schedules, social media and more.

 

The Result

  • Two VIP lunches and access to the Lifestyle Lounge
  • Four days of general public access to the Lifestyle Lounge
  • Over 1,500 guests enjoying the luxurious pampering at the Lifestyle Lounge
  • Developed an outstanding space for both existing and new La Prairie customers to engage and learn more about the brand