Jaguar XF Launch

“The Jaguar XF Kit Activations proved quite challenging from a technical and logistics perspective. Event Planet handled the situation with professionalism and dedication to find the best solution, ensuring each activation was a great success!”

Event Brief

To introduce Jaguar XF mid-size sedan to targeted consumers through a luxurious hands-on experience at corporate foyers in Sydney, Melbourne, Brisbane, Perth and Adelaide.

 

Scope of Services

Event Planet’s scope of services for the events included: creative concept and delivery, event and project management, event staff and uniforms, catering and beverages and complete on-site management of bump-in and bump-out logistics.

 

Launch Summary

Guests were invited to an exclusive preview of Jaguar’s latest mid-size luxury sedan the XF right where they work – in their building foyer.The Jaguar XF was displayed on a cutom-designed car plinth with lighting towers highlighting its sleek curves. Guests were greeted by hosts and encouraged to explore the car’s exterior and interior. There was also and interactive display with touch screens for visitors to experience the world of the Jaguar XF at their leisure. A design zone featured paint colours, trims and leather swatches that are available options on the Jaguar XF.

 

The Result

Jaguar was able to bring their luxury roadshow to the leading corporates in their own environment.

The events were successful in creating interest with consumers and starting the initial conversations about the vehicle with prospective buyers.

 

“The concept was unique and created a buzz in the buildings that hosted the Jaguar XF.”