To create and deliver a national conference series for Fuji Xerox that would reposition the brand as a digital pioneer in the marketplace. The audience included, existing and potential Fuji Xerox clients as well as employees of the company. Part of the content and activities included identifying and announcing new revenue streams from innovative products. The events created a platform for industry leaders to come together to debate and discuss the applications and business models of the future. The collaborative world of the digital community was explored and particularly, how this is rapidly transforming organisations and the roles and functions within them, including the integration of the physical and digital world through document management and digital workplace services.
Scope of Services
Complete event production from concept to design to execution, venue and supplier management, speaker management, stage design and content development and production.
Event Planet designed a revolutionary content display concept with a focus on sustainability and remote access. The event series featured futurist speakers from around the globe, including the world’s top rated futurist speaker, Dr Thomas Frey, appearing via free-format-hologram technology as well as 3-dimensional animations, live speakers and interactive marketing sessions. A strong social media campaign was implemented to broadcast and highlight the innovative technologies being used in the event series including a blog, twitter conversations and web viewing portals.
Listening to some fantastic futurists and social anthropologists discussing the office of the future. Radical stuff! #fxanextwork
#fxanextwork Full room with so many eager to discuss the gap between marketing and technology
Watching #fxanextwork live on Facebook… Talk about the workplace of the future! » Laura Davies.
Remote working? Watching a hologram @ThomasFrey present at #fxanextwork. audience offering same silent respect given to live presenter.
“Work is something you do, not a place you go” Pen Lewin – Microsoft. Genius statement at Fuji Xerox Australia conference.