Cheesecake Shop Annual Franchisee Conference

Such a great day and very different to last year. I loved the boat for the gala dinner. Overall a very fun conference!

Event Brief

To produce and activate a National Conference and Gala Dinner for all Cheesecake Shop employees and franchisees and bring guests from Australia and New Zealand together in Sydney’s beautiful Darling Harbour.

The Result

A jam-packed conference day for the 260 guests from 5 States and New Zealand at Doltone House, Pyrmont  started with an abundance of great content, speakers and goodies including branded notebooks, pens, USBs and backpacks. Guests participated in customer service workshops, listened to engaging keynote speakers, viewed the new in-store Christmas decorating product range and voted on their favorite new team uniforms.

After the conference, guests enjoyed a Gala Dinner and Awards Night aboard the The Sydney Star Ship, the largest boat of its kind in the Southern Hemisphere. Guests were treated to unobstructed harbour views with the ship’s 3-metre-high glass windows.

Bringing together the “Love Boat” dress code with the “Made with Love” Cheesecake Shop motto, key cake baking essentials as decorations and the Martini Club 5-piece band, the night was a complete party!