Cheesecake Shop Annual Franchisee Conference

Such a great day and very different to last year. I loved the boat for the gala dinner. Overall a very fun conference!

Event Brief

To produce and activate a National Conference and Gala Dinner for all Cheesecake Shop employees and franchisees and bring guests from Australia and New Zealand together in Sydney’s beautiful Darling Harbour.

A jam-packed day started with the conference hosted at Doltone House Pyrmont, equipped with branded notebooks, pens, USBs and backpacks and an abundance of great content. Guests participated in customer service workshops, listened to engaging keynote speakers, viewed the new Christmas decorating range and voted on their favorite new team uniforms.

After the conference, guests enjoyed a Gala Dinner and Awards Night aboard the The Sydney Star Ship, the largest boat of its kind in the Southern Hemisphere. Guests were treated to unobstructed harbour views with the ship’s 3-metre-high glass windows. Bringing together the “Love Boat” dress code with the “Made with Love” Cheesecake Shop motto, key cake baking essentials as decorations and the Martini Club 5-piece band, the night was a complete party!


Scope of Services

Creative input & delivery, supplier & venue management, keynote speaker management, accommodation and flight logistics, website registration and management, theming & design, progress updates, running schedules, event staff and more.


The Result

  • 2 outstanding events including a conference and gala dinner
  • 260 guests from 5 states and New Zealand