Cable Beach Polo

The event

As the only beach polo event of its kind in the Southern Hemisphere, calling Broome’s annual Cable Beach Polo event a hot ticket would be an understatement.

It’s not hard to see why. Founded in 2010, this event truly has it all – a concoction of glamour and natural beauty spread across two days of sun, sport and fine dining. This gorgeously-styled affair brings international, local and Indigenous polo players together for a world-class tournament that attracts luxury travellers to the remote, pristine Western Australian coastline.

Event Planet was honoured to be involved in this 2-day weekend event, designing and delivering a VIP Polo Hospitality marquee and the Macquarie Private Bank sponsored ‘Dinner Under the Stars’. Our deliverables spanned across creative, design, supplier liaison management, schedule management and event staffing.

Visit www.cablebeachpolo.com.au

Cable Beach Polo Case study

The brief

Our brief was to immerse guests in the extraordinary natural beauty of the locale by showcasing ‘the best of Broome’. Sounds simple, but delivering a luxury experience in a remote location is no easy feat! Complicated logistics, limited staffing, strict environmental and council requirements and challenging king tides meant we had our work cut-out for us. Against seemingly impossible odds, we’re proud to have delivered a down-to-Earth, luxury event in a protected territory where permitted events are incredibly rare.

On the Saturday we carried a fresh nautical theme throughout the marquee’s daytime décor. From the cushions to the internal draping, striking blue-and-white striped soft furnishings complimented the sun-filled locale. At night, the marquee was transformed by a sunset-inspired, ‘colours of Broome’ palette featuring copper, burnt orange, and rust.

A wide variety of local produce was featured in all menus; particularly the Macquarie Private Bank sponsored ‘Dinner Under the Stars’. The event crew transformed the sandy polo field into an exclusive dining experience in under three hours! Carefully designed by Hamish Ingham of Bar H in Surry Hills, the menu was luxurious in its simplicity, highlighting the Pilbara and Kimberley religion with seafood hero dishes.

Sunday’s polo tournament – a sight to behold in itself, with around 1,200 people watching from the free-public areas – was rounded-out with a luxury-brand fashion show with eight Indigenous models from Kimberley Girls, and a grand final polo match played with the sun setting across the ocean as a stunning backdrop.

The result

The VIP Polo Hospitality marquee and Macquarie Private Bank sponsored ‘Dinner Under the Stars’ were officially sold out! With the attendance of tourists from all over the globe the 2015 Cable Beach Polo was declared ‘the best yet’ by locals and received across-the-board five-star reviews on Facebook.

 

 

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