ATC Autumn Racing Carnival

Event Brief

Following from the success of the 2013 Autumn and Spring Racing Carnivals, Event Planet was once again engaged to design, manage and execute the various activations of the 2014 Autumn Racing Carnival across Rosehill and Randwick Racecourses.

Over six consecutive weeks of the Autumn Carnival, Event Planet designed and produced eight high profile brand activations, ATC member events and sponsorship marquees.

At Rosehill Gardens, Event Planet once again successfully produced the Tooheys New Corporate Suite for the Tooheys New Golden Slipper Day. In addition, Event Planet managed multiple members and general public activations for punters including the Coffee Corner, Members Garden Bar, Truck Stop area and Tabcorp’s inaugural Quaddie Lounge.

At Randwick Racecourse, for the inaugural BMW Championships, Event Planet was responsible for creating welcoming and stylised spaces for both members and general public as well as integral in the activations for several of the key event sponsors including Schweppes, Moet et Chandon, Veuve Clicquot, Chandon, Tabcorp, Clinique and L’Oreal. The Event Planet team embraced the multi-stakeholder opportunities and created unique experiences for each of the brands to reach their target audience in a memorable way.

For the ATC Members, Event Planet created a chic black and white styled members marquee with pops of bright, sunshine yellow to celebrate Schweppes sponsorship activation in the exclusive members area. Cute and popular Clinique and L’Oreal Pamper Lounge cabanas were dotted around the venue to treat both members and the general public to a quick pamper and touch up in between races. The exclusive Winners & Owners bar provided a refuge for the racing enthusiasts wanting to get away from the hustle and bustle, whilst the eclectic Truck Stop Bar provided a relaxed space for guests to take a seat, grab a drink and enjoy the fare on offer from the various food outlets. A garden party inspired, white timber bandstand had pride of place at the entry to the flagship corporate hospitality suites situated in the exclusive Past the Post and Oaks Lawn Marquees.

For the third consecutive year, Event Planet designed and produced the Tabcorp Autumn Racing Marquee, which stood out with a bold black and white theme and featured a stylish all day gourmet café, a lively bar, Punter’s Previews and the smooth sounds of DJ Oscar playing well after the final race.

The presence of three pop-up bars including Moet et Chandon, Veuve Clicquot and Chandon provided
Event Planet with the opportunity to tailor each activation to the brand and guest demographic. The iconic Veuve Clicquot modified shipping container and Clicquot yellow horse created a feature outdoor space on the Centennial Lawn complete with hanging festoon lighting. At the conclusion of the final race, guests spilled onto the lawn and enjoyed flutes of Veuve Clicquot under the stars to the sounds of the resident DJ. Moet et Chandon took up its place trackside once again, with bespoke furniture, trophy cup vases, the rearing gold Moet horse and horse shoe photo moment ensuring punters were treated to a complete experience of Moet et Chandon. Expanding its footprint, the fresh garden haven created by Chandon on the Octagonal Lawn in the general public area provided an inviting space for punters to enjoy a flute and soak up the sun. Surrounded by a variety of food outlets, guests gathered at the lounge environment and enjoyed the atmosphere within the confines of the hedging and detailed fencing.

 

Scope of Services

Creative input & delivery, theming & design, supplier & venue management, progress updates, running schedules, event staff and more.

 

The Result

The successful management and execution of 8 activations across 2 racecourses and 6 race days, managing multiple client, sponsor and stakeholder requirements in a complex and time-sensitive delivery plan. Event Planet created a plethora of premium opportunities for punters to enjoy the Autumn Racing Carnival and inaugural BMW Championships; a true celebration of Sydney racing!

 

Thank you to all of you so so much! I’ve had so much great feedback!