Moet et Chandon introduced their global ambassador, Roger Federer, at an exclusive event on the roof top at Crown Melbourne during the Australian Open.
To celebrate the occasion, Event Planet produced a world-class activation featuring a tiny tennis court complete with Moet et Chandon branded racquets and balls, surrounded by two 7-metre long standalone feature walls.
Guests were treated to a Q&A with Roger Federer plus photo and autograph opportunities and a tiny tennis challenge with the final round umpired by the legend himself.
See all the glamour and excitement of this event in the video below.
Get in touch to discuss elevating the experience at your next brand activation.
It was all blue skies and sunshine at Royal Randwick for the 2018 Autumn Racing Carnival. Event Planet once again returned trackside to deliver highly engaging consumer experiences for client’s Moet Hennessy and Tabcorp.
Moet Hennessy Pop-Up Bars
Event Planet produced four fun and colourful pop-up bars for brands Veuve Clicquot, Moet & Chandon, Chandon and Chandon S. Each setting provided a unique vantage point for race goers to sit back and enjoy a celebratory drink with friends as well as the perfect photo opportunity to remember a great day out. Check out all the activations in the video below:
Tabcorp Hospitality Marquee and Consumer Experiences
Tabcorp hosted clients within the Tabcorp Oaks Lawn marquee designed and executed by Event Planet. This year Chef Brent Savage (Monopole, Cirrrus, Yellow, Bentley) was engaged to create a superb canape menu and signature cocktail for the day. Guests also indulged in a feature dessert display followed by a whiskey and cheese station. Within the traditional marquee structure provided, and to create a sophisticated venue, Event Planet built a white timber paneled wall around the perimeter in which TV screens and ‘tote machines’ were framed. The wall also allowed for further styling including a feature botanical wallpaper print and shelving for floral styling. Event Planet also designed and constructed a central light installation which was the perfect place for additional floral installations.
To add to the excitement of the day for everyone on track, Event Planet produced and executed TAB interactive consumer experiences including; an innovative virtual reality campaign which gave race goers the chance to experience Australian thoroughbred racing and the thrill of a day in the life of a jockey, as well as a ‘Fantasy Race’ where racing statistics on the great thoroughbreds of the past and present such as Winx, Phar Lap and So You Think, were used to create a virtual race and see who would triumph. You had to be there to know the results of that race….!
See all the glamour and excitement of these activations in the video below:
Get in touch to discuss animating and elevating your next brand event.
As an Event Manger you need to be a natural organiser, sometimes managing hundreds of people to deliver your event on time and on budget. It can be daunting and while there are no secret shortcuts to becoming an experienced guru we have created a list of the Top 10 Items Event Managers’ need in their job Survival Kit.
Here’s out list of must-haves when on location at events.
1. A Good Sense of Humour A big commitment to an event can make people a little bit stressed as they strive to achieve the maximum return on investment in a short space of time. Occasionally, things can do go wrong! A sense of humour in tricky situations lightens the mood and clears brain power for focusing on averting potentially disastrous situations with quick thinking and sometimes even quicker footwork. At Event Planet, we say, there are always variables to consider so it’s not always what happens but how it’s dealt with that matters most.
2. Tape Measure Will the Ice Sculpture (insert any large, unwieldy object here) fit through the doorway? Accurate measurements and a ‘to scale’ floorplan can save a lot of time, risks and nasty surprises during any event set up. “Measure twice, cut once” is a good mantra for any Event Manager.
3. Gaffer Tape Event Managers can never have enough gaffer tape at the ready. It’s the one thing to not let out of your sight as it does tend to go walkabout during bump in. If you have a quandary, an errant cable, a trip hazard or something that needs to be displayed on a vertical or horizontal surface ask if gaffer tape fix it? The answer is usually yes. Then the only decision is whether to use black or white or some other colour to make everything look seamless.
4. Cable Ties This is the simple plastic tie that can secure many things in many ways. There is nothing worse than an unsightly spaghetti jumble of cords hanging out the back of the AV production desk or at a lectern. Tie it up for presentation and safety.
5. Great Scissors Events usually involved a lot of stuff being delivered to the venue in boxes and trying to unpack them under time pressure. Saving stress by have the right tool for the job is the key. Make it easy to get into the boxes by having a great pair of scissors, a Stanley knife or a pocket knife on hand! It also helps if you write your name on them so they don’t grow legs and walk away.
6. Phone Charger and Back Up Power Think no party, no power! This item speaks for itself.
7. Double Sided Tape This little gem can hide a multitude of sins. It’s great for taping down signage, taping up decorations, stopping flyaway objects on a windy day and, of course, avoiding all kinds of embarrassing wardrobe malfunctions on the catwalk.
8. Production Book or Running Sheet Every single moment counts at an event. Make sure everyone on the production team knows exactly what is happening and when – minute by minute, second by second – and who is responsible for doing it. The best events are conducted like an orchestra performance not a solo performance!
9. Cleaning Products To ensure every single surface is spic and span a good Event Manager needs a handy suite of cleaning products; spray and wipe, cloths, rubber gloves, towels, Windex, a vacuum cleaner and an eye for detail. The gold standard is for every surface to be so clean someone could eat their dinner off it!
10. Water, Water, Water Last but not least, all Event Managers need a well-hydrated brain and body to perform at their best. Make sure there is plenty of water onsite for all the event staff, production crews, promotional staff and others, always.
Have you got anything to add to our list?
Get in touch – we can design and seamlessly produce an event that uses every trick in our Survival Kit.
With summer just around the corner, venues all over the country will be thinking about ways to leverage in-venue promotions while maintaining an element of surprise and delight for their customers.
Yes, it is the season of the Pop-Up – and we’d be lying if we said we weren’t excited to unleash our latest creations across some of Australia’s most premiere venues (stay tuned)! The reason for their popularity is the the Pop-Up Bar is the perfect way to encourage people to socialise with and enjoy your brand.
We know how easy is it to get excited and jump on the Pop-Up bandwagon without a second thought, so if you’ve been toying with the idea of creating your own activation but are unsure of where to start – you’re in the right place.
Here, the Event Planet team share their favourite bite-sized tips for creating a Pop-Up Bar that gets people talking. Cheers to that!
Location, location First things, first. Sounds simple, but does your target market hang-out at your chosen venue? For example, you wouldn’t put a top-shelf champagne Pop-Up in a grungy hipster ‘dive’ bar.
Work the room Draw on the key features of the venue to work into your Pop-Up Bar design. Is there a pool? Is there a grand staircase, outdoor dining area or beachfront to work with? Considering the context will help to synergise your Pop-Up with the setting. For example, the simple Moet et Chandon Pop-Ups at the races feature elegant floral decorations to tie-in with the season.
Think photo opportunity Customers want to participate and feel as though they are involved in your Pop-Up Bar experience. By creating a level of interaction or engagement for guests – a cute hashtag, fun media wall, quirky furniture and dress-up props all encourage customers to snap and share.
Make it inclusive The last thing you want when creating a Pop-Up destination is for customers to confuse it with a ‘VIP area’, so keep fencing to a minimum and make sure it looks warm, friendly and inviting – not sterile, or ‘cordoned off’. A good example are the Canadian Club Pop-Ups – the simple, retro design and ‘Farmer’s market stall’ feel make them bold but approachable.
Make it modular Keeping your design modular and scaleable allows for greater involvement by more venues of different sizes. This flexibility means venues can pick and choose what elements they want for their particular space. The cool, 50s-style diner Veuve Clicquot airstream Pop-Up comes with a range of infrastructure options, from a retro London-inspired phone booth to classic park benches, market umbrellas and branded outdoor furniture, lamp poles, and potted plants.
Stylish Branding Keeping your branding on point, quirky and relevant. Staff dressed in branded t-shirts or uniforms are mandatory so guests can identify them easily and put a face to the product they are enjoying. Coasters, napkins, glasses, umbrellas and cushions should carry your logo and tie back with your Pop-Up Bar theme colours. Next, make it unique! We have branded ping pong tables, sandcastles, ponies, pools, florals, living walls and more. Let your imagination run wild!
We’re vying for the Event Management Company of the Year title for the 5th consecutive time at the 2016 Australian Event Awards being held on the Gold Coast on September 21, 2016.
While celebrating our 15th anniversary we have proudly designed and delivered over 100 events for more than 35 clients, in Australia and overseas. Our continued dedication to being consistently exceptional, cultivating talent and leadership within the team, embracing technology and contributing to the Australian event industry has again seen Event Planet recognised in the top echelon of agencies.
As part of the fun and festivities at Thredbo during Clicquot in the Snow, Event Planet commissioned a giant Snow Lounge at the base of the mountain. Great branding and a superb spot to stop, rest and have a photo taken on the way to the chairlift!
Watch the video below for a timelapse of the creation of the Snow Lounge.